Running Amazon ads is not only about creating campaigns and increasing budgets. Your campaigns need the right targeting, bids, budgets, product selection, and ongoing optimization to make your advertising spend work harder.
As an Amazon PPC agency, Ace of Ads helps Amazon sellers and eCommerce brands across India manage and optimize their Amazon PPC campaigns.
Based in Noida, we work with businesses across India that want better control over their Amazon advertising and a more structured approach to growth.
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Amazon PPC, or Pay-Per-Click advertising, allows sellers and brands to promote their products on Amazon and pay when a shopper clicks on an ad.
But managing Amazon PPC involves much more than launching a campaign.
A well-managed account may require:
The goal is not simply to get more clicks. Your advertising should support the wider goal of generating relevant traffic and sales while keeping spending under control.
At Ace of Ads, we provide Amazon PPC services based on the needs of your products and account. Instead of using the same campaign structure for every seller, we review the account and build an approach around your current situation.
Starting with the right campaign structure can make future optimization easier.
We can help organize campaigns based on products, targeting types, search intent, and advertising goals. This creates a cleaner foundation for monitoring performance and making changes as the account develops.
Sponsored Products can help place individual products in front of shoppers searching for relevant products on Amazon.
We manage targeting, bids, budgets, search terms, and campaign performance to help sellers make informed decisions about their advertising spend.
Sponsored Brands can help eligible brands promote multiple products or a brand storefront through Amazon advertising.
Campaign structure, targeting, budget allocation, and performance monitoring all play a role in managing these campaigns effectively.
Sponsored Display can support product and audience-based advertising opportunities on Amazon.
Where relevant to the account and available campaign options, we review targeting, budgets, bids, and performance to determine where this type of advertising fits into the wider strategy.
Choosing keywords is one of the important parts of Amazon PPC management.
We look at relevant search terms, product relevance, existing campaign data, and buyer intent to identify targeting opportunities.
Amazon advertising can also target specific products, categories, and other available targeting options.
Product targeting can be useful when there is a clear relationship between the advertised product and the products or categories being targeted.
We review performance data to identify targeting opportunities and areas that may need adjustment.
Bids and budgets directly affect how your campaigns use advertising spend.
We monitor campaign performance and adjust bids and budgets based on factors such as sales contribution, targeting performance, spend, and campaign goals.
The aim is to avoid making changes based only on short-term fluctuations. Campaign decisions should be based on relevant performance data and the role of each campaign in the account.
Search term data can show what shoppers actually searched before clicking an ad.
We review search term performance to identify relevant converting searches, high-spend search terms, poorly matched traffic, new keyword opportunities, and terms that may need negative targeting.
This process helps turn campaign data into actionable optimization decisions.
Amazon PPC accounts need regular monitoring because campaign performance can change as products, competition, pricing, inventory, and shopper behaviour change.
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Talk to an Amazon PPC Expert NowOur Amazon PPC services are designed for Amazon sellers and eCommerce brands that want a more structured approach to advertising.
If you already have an active Amazon account, we can review your existing PPC setup and identify areas that may need improvement.
If your brand already sells through its own website and you are expanding to Amazon, PPC can help support product visibility and marketplace entry.
If advertising spend is increasing without a clear improvement in sales performance, a detailed campaign review can help identify where the account needs attention.
Managing PPC across multiple products can become difficult as the account grows. A structured campaign approach can make it easier to monitor products, targeting, budgets, and performance.
There is no single metric that explains the complete performance of an Amazon advertising account.
Depending on your goals, we may review metrics such as:
| Metric | What It Helps You Understand |
|---|---|
| Impressions | How often ads are being shown |
| Clicks | How much traffic ads are receiving |
| CTR | How often shoppers click after seeing an ad |
| CPC | Average cost associated with an ad click |
| Ad Spend | Amount spent on advertising |
| Advertising Sales | Sales attributed to advertising |
| ACOS | Advertising spend compared with attributed sales |
| ROAS | Revenue generated in relation to advertising spend |
| Conversion Rate | How effectively traffic turns into orders |
These metrics should be viewed together rather than in isolation. A campaign with a lower ACOS is not automatically better if it contributes little to overall business growth. Similarly, a campaign with higher advertising costs may have a useful role when it supports a product or business objective.
Choosing an Amazon PPC agency is not only about finding someone who can create campaigns.
You need a team that can understand your products, read your advertising data, identify problems, and explain what should happen next.
With Ace of Ads, you get an approach built around:
We consider your wider Amazon business, not only individual campaigns.
Campaign changes are based on relevant performance data.
We pay attention to advertising efficiency and the role of ad spend in your business.
Our PPC work is focused on Amazon advertising rather than treating every advertising platform the same.
We can also consider areas such as Amazon SEO, listings, and other marketplace opportunities when they affect advertising performance.
Our Noida-based team works with Amazon sellers and eCommerce brands across India.
Before you choose an Amazon PPC agency, it helps to see how the work is done on real accounts.
Each of our case studies explains where the account started, what we changed, and what happened afterwards, so the numbers always come with context.
Where relevant, we also share metrics such as ad spend, advertising sales, ACOS, and TACOS.
Read Amazon PPC Case Studies
Working with an agency is easier to judge when you hear from the people who have already done it.
Founders and brands share how they worked with Ace of Ads, from Amazon advertising support to wider marketplace and e-commerce growth work.
Read their experiences to see what the working relationship looks like from the client's side.
Read Client TestimonialsAn Amazon PPC agency manages and optimizes Amazon advertising campaigns. This can include campaign setup, keyword targeting, product targeting, bid management, budget management, search term analysis, and ongoing performance optimization.
Yes. Ace of Ads is based in Noida and works with Amazon sellers and eCommerce brands across India. Services can be provided remotely, so your business does not need to be located in Noida.
Depending on your account and requirements, Amazon PPC management can include campaign setup, keyword research, targeting, bid and budget management, search term analysis, negative targeting, campaign optimization, and performance monitoring.
Yes. We can work with existing Amazon PPC accounts and review their campaign structure, targeting, spend, sales, and available performance data before recommending changes.
Amazon PPC is a core service, but advertising performance can also be affected by other parts of the Amazon business. Where relevant, we can look at areas such as Amazon SEO, product listings, and broader marketplace performance to understand the bigger picture.
We look at campaign and product performance, targeting quality, advertising spend, sales, conversion behaviour, and the wider business objective. We do not recommend increasing budgets simply because a campaign is receiving clicks.
Amazon PPC can be part of a new product launch strategy, but the right approach depends on the product, listing, category, competition, pricing, and available advertising budget.
No responsible PPC strategy should promise a fixed sales figure or ROAS without considering the product, category, competition, pricing, listing quality, historical data, and other business factors. We focus on using available data to make informed campaign decisions and improve performance over time.
Once an enquiry comes in, our team will get back to you with a clear plan for your Amazon and marketplace growth.
Ace of Ads helps e-commerce brands grow through marketplace advertising, SEO, account management, and growth strategies.
