How NatureVit Grew From ₹18L to ₹65L/Month While Cutting TACOS From 20% to 5%
Growth Was Getting Expensive
When we took over NatureVit's Amazon advertising account, the brand was generating approximately ₹18 lakh in monthly revenue with a TACOS of around 20%.
The challenge wasn't simply generating more sales. The bigger issue was scaling profitably.
Whenever the brand increased its advertising spend, the additional revenue came with higher advertising costs, putting pressure on already-tight margins. This made aggressive growth difficult to sustain.
The account needed a strategy that could first improve advertising efficiency and then create enough room to scale without letting costs rise alongside revenue.
We Applied Our ACE Scaling Framework
Instead of immediately pushing more spend into the account, we first identified where the advertising budget was being wasted and which ASINs and campaigns were not contributing efficiently to overall growth.
Our focus was on:
- Reducing wasted advertising spend
- Identifying and cutting inefficient ASINs and campaigns
- Reallocating budget toward better-performing products and campaigns
- Rebuilding the advertising strategy around proven performance
- Improving overall account efficiency before scaling
- Monitoring TACOS as the account moved through each stage of growth
"The goal was simple: fix the leaks first, then scale what was working."
How the Account Progressed
Getting TACOS Under Control
We reduced inefficient spending and restructured the advertising strategy around the products and campaigns generating better results. There was a slight, expected dip in sales as we built a healthier foundation.
Improving Efficiency Further
With the major sources of wasted spend addressed, we refined budget allocation further and scaled the campaigns that were already demonstrating stronger performance.
We Scaled the Account
Once the account was consistently operating below 10% TACOS, the focus shifted from fixing inefficiencies to scaling — using improved efficiency as the foundation for growth.
Revenue Growth & TACOS Reduction
Monthly Revenue
Approximate revenue before engagement vs. current run-rate
≈ 3.6X Monthly RevenueTACOS Over Time
Advertising cost as a share of total sales, stage by stage
More Revenue at a Much Lower TACOS
Monthly revenue
TACOS
Monthly revenue
TACOS
This meant NatureVit was not simply generating more revenue. The account was operating at a significantly lower advertising cost relative to total sales, creating a much stronger foundation for profitable growth.
So, What Made the Difference?
The biggest change was not simply increasing the advertising budget. We followed a staged approach:
For NatureVit, this approach helped turn an account that struggled to scale profitably into one capable of generating substantially higher revenue while operating at a much lower TACOS.
The case demonstrates why Amazon growth should not always begin with increasing ad spend. Before scaling an account, it is important to understand where the existing budget is going, remove inefficient spending, and build a strategy around what is already working.
Results shown are based on the account performance during the period of our engagement and may vary depending on product, market conditions, competition, pricing, and advertising spend.
Want Results Like This for Your Brand?
Every Amazon account has a different starting point. If you're looking to scale profitably without letting advertising costs eat into your margins, let's look at where your biggest opportunities are.
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