See How We Help E-Commerce Brands Grow
Every e-commerce brand has different challenges. Some struggle to scale without increasing advertising costs, while others have room to grow but need the right strategy to capture it.
At Ace of Ads, we focus on understanding what is holding a brand back before deciding how to scale. Our case studies show the challenges we faced, the approach we took, and the results achieved along the way.
Explore the case studies below to see how we helped brands improve their Amazon performance, scale revenue, and build a more efficient path to growth.
How NatureVit Grew From ₹18L to ₹65L/Month While Cutting TACOS From 20% to 5%
When we started working with NatureVit, the brand was generating around ₹18 lakh/month with a TACOS of approximately 20%. The biggest challenge was scaling sales without allowing advertising costs to put further pressure on profitability.
We started by identifying wasted ad spend and inefficient ASINs and campaigns, then rebuilt the advertising strategy around what was working.
Over the first 120 days, TACOS moved from 20% to 10%. Once the account was operating more efficiently, we shifted our focus toward scaling.
The account eventually reached approximately ₹65 lakh/month in revenue with TACOS at just 5%.
Key Results
How Barkbutler Grew From ₹12L to ₹40L/Month While Bringing TACOS Down to 12%
When we onboarded Barkbutler, the brand was generating around ₹12 lakh/month with a TACOS of approximately 15%.
The brand wanted to grow but was concerned that increasing ad spend could negatively affect profitability. Our audit also showed that the brand was targeting only a small part of the overall pet supplies market, leaving significant room for expansion.
We developed a scaling strategy that involved a controlled increase in advertising spend to capture more market opportunity and build momentum. During this phase, TACOS reached a maximum of 19%.
Once the account had gained enough momentum, we shifted the focus back toward efficiency and brought TACOS down to 12%. The brand is now generating approximately ₹40 lakh/month in sales, representing more than 3X its original monthly revenue.
Key Results
Our Approach to E-Commerce Growth
These case studies highlight an important part of our approach: scaling does not always mean simply increasing the advertising budget.
Before we scale, we look at where the account stands, where the opportunities are, and what may be limiting growth. Depending on the brand, that can mean:
- Finding and reducing wasted advertising spend
- Identifying opportunities for market expansion
- Improving advertising efficiency
- Understanding when to prioritize efficiency and when to prioritize growth
- Scaling campaigns and products that show stronger potential
- Using performance data to guide the next stage of growth
"The goal is not just to generate more sales. It is to build a growth strategy that makes sense for the brand and its stage of growth."
Want to See What Could Be Improved in Your Account?
Every Amazon account has a different starting point. If you're looking to increase sales, improve advertising efficiency, or scale your e-commerce business more profitably, the first step is understanding where the biggest opportunities are.
Talk to Ace of Ads